Case Study 1.4
Amway Corporation: Driving Consistent, Strategic Performance of Distributors Globally*
Topic: Performance Improvement/HPT Model
Steven Sniderman, M.A., Amway Corporation, Ada, Michigan, USA, and Valerie Brown, M.A., Innovative Learning Group, Royal Oak, Michigan, USA
Background
Amway Corporation is a direct seller of nutrition, beauty, personal care, and homecare products. It is a global organization with ten autonomous regions and more than four millionactive distributorships in more than eighty countries. These distributorships earn money by selling Amway products and also by sponsoring others into their own businesses. Amway's learning organization consists of ten autonomous regional training groups and Global Training and ...
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