Case Study 3.2

Acquisition of Westford Bank by Spring Harbor Bank

Topic: Design-Development

Alicia Stephens, M.Ed., Training and Communications Manager of a Michigan Commercial Bank, USA

Background

Spring Harbor Bank is a domestic financial institution with a focus in commercial banking services. The company, headquartered in Detroit, Michigan, has a strong footprint in Michigan, Ohio, and northern Indiana. It employs approximately seven thousand associates and holds over $40 billion in assets. The company's competitive advantage lies within its ability to offer custom financial solutions, enabling it to compete with significantly larger institutions. The leadership manages its expenses by balancing the maintenance of these custom solutions ...

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