Global Supply Chain Quality Management

Consumer Protection in Developing Countries ◾ 41

3.2.3 Emergence of Social Media

Social media (Wright and Hinson 2009) is changing how people and organi-

zations communicate. is has increased as social media has developed into a

number of dierent forms, including text, images, audio, and video, and through

the development of forums, message boards, photo sharing, video sharing, Wikis,

social networks, and microblogging sites. According to a recent report, the num-

ber of users of social media giants Facebook and Twitter has reached 750 million

and 100 million, respectively. More than half of all Internet users have joined a

social network; social networks have become the number one platform for creat-

ing and sharing content (Young 2009). Socia ...