Global Supply Chain Quality Management

398 ◾ Barbara B. Flynn and Xiande Zhao

Research on supply chain management tends to focus on the relationship be -

tween a supplier and a manufacturer, or perhaps in a supplier–manufacturer–

customer triad. While such research is tightly controlled and allows developing an

understanding of the impact of various factors, it ignores the complexity of actual

supply chains. is is particularly important in the context of product safety, where

a safety issue in any link of a supply chain can have devastating consequences for

both consumers and the brand owner. Our case research looks at supply chains from

a broader, more realistic perspective, taking a dive into more remote links, includ-

ing supplier’s suppliers and re-outsourcing. On the custom ...