November 2014
Intermediate to advanced
432 pages
13h 46m
English
Content preview from Global Supply Chain Quality Management
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219
Chapter 14
Impact of Toy
Product Recalls on
Shareholder Wealth
in the United States
John Z. Ni, Barbara B. Flynn, and F. Robert Jacobs
Contents
14.1 Introduction: Background ....................................................................... 220
14.2 Factors in the Impact of a Toy Recall Announcement ............................. 220
14.2.1 Eect of Brand............................................................................. 220
14.2.2 Eect of Source Transparency ......................................................221
14.2.3 Eect of Firm Size ....................................................................... 222
14.2.4 Eect of ...
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