November 2014
Intermediate to advanced
432 pages
13h 46m
English
Content preview from Global Supply Chain Quality Management
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245
Chapter 15
Impact of Recalls on
Retailer Shareholder
Wealth in the
United States
John Z. Ni, F. Robert Jacobs, and Barbara B. Flynn
Contents
15.1 Introduction: Importance of Studying Retailers ...................................... 246
15.2 Background ..............................................................................................247
15.2.1 Importance of Extending Recalls Research to Retailers ................247
15.2.2 Product Brand ..............................................................................248
15.2.3 Remedy Strategy ...........................................................................249
15.2.4 Degree of Produ ...
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