Global Supply Chain Quality Management

Ford Pinto Recall ◾ 117

made mued emotions a standard (and not very salient) component of the script

for handling any safety problem. is observation, that emotion was muted by

experience, and therefore de-emphasized in the script, diers from Fiske’s (1982)

widely accepted position that emotion is tied to the top of a schema (i.e., is the

most salient and initially tapped aspect of schematic processing). On the basis of

my experience, I would argue that, for organization members trained to control

emotions to perform the job role (cf. Pitre 1990), emotion is either not a part of the

internalized script, or at best becomes a dicult-to-access part of any script for job

performance.

e one instance of emotion penetrating the operating script ...