Global Supply Chain Quality Management

288 ◾ Jiangang Du

Slovic et al. (2002) described the aect heuristic’s impact on decision making as

follows. In the long-term, learning and strengthening for people, objects, and events

in real life will form corresponding images in people’s minds. All of the images are

tagged to varying degrees with aect, and a large amount of this aect forms an

“aect pool” in the brain. During the process of making a judgment or decision, the

exposure to external events will automatically activate the corresponding images, as

well as the emotions linked to the images, causing people to develop such emotional

experiences, such as like/dislike and good/bad. In the decision-making process, the

positive or negative aect linked to a task’s mental representat ...