184 ◾ Li Luo, Xiande Zhao, and Barbara B. Flynn
for fresh cut fruit to 12 months without adding any preservatives or any other sub-
stances.
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is was a revolutionary technology in traditional food processing, which
helped CHIC to establish a leading position in the industry. CHIC set up a global
R&D center in Jia Ding, with an investment of $70 million, to build the world’s
top fruit technology R&D center, in order to further enhance the strength of its
research and innovation and bring more high value-added products and technology
to its customers.
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12.4.2 Stable Quality Market Resources
CHIC has quality global resources for orders and leverages them into the ability
to provide long-term stable orders to the farmers and downstream companies ...