November 2014
Intermediate to advanced
432 pages
13h 46m
English
Content preview from Global Supply Chain Quality Management
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283
Chapter 17
Customer Perceptions
of a Product Recall:
The Role of Panic
Jiangang Du
Contents
17.1 Introduction: Background and Research Objectives ................................ 284
17.2 Literature Review .................................................................................... 286
17.2.1 Risk-as-Feelings eory ............................................................... 286
17.2.2 Aect Heuristic eory ................................................................287
17.3 Hypothesis Development .........................................................................288
17.3.1 Involved Customers’ Subjective and Objective Probabil ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.