366 ◾ Haiju Hu and Barbara B. Flynn
with appropriate storage and handling capabilities, in order to keep products safe
and free from defects. is is especially important for products that are sensitive to
storage conditions, such as cold chain products. Customer selection is also impor-
tant in developing opportunities for learning. Although the traditional thinking
about customers has been that all customers are equally desirable, eective supply
chain leadership for quality develops an understanding of the dierential role of
various customers in product quality.
H
1d1
: Supply chain leadership for quality is positively related to customer selection.
An eective supply chain leader will stress the importance of working with
customers to ensure ...