Global Supply Chain Quality Management

126 ◾ Haiju Hu, Barbara B. Flynn, and Xiande Zhao

to be stored at the proper temperature, during shipment and at the retail level. is

may seem obvious, but it has been an issue in China due to the rapid increase in

popularity of milk and dairy products as disposable income levels have increased;

retail store managers have needed to be educated about proper storage practices. In

Section III (Chapter 9), we describe how Dongfeng-Peugeot-Citroen makes sure

that its dealers educate their customers (many of whom have never owned a car

before) about the safe operation of their new vehicles.

e Tylenol case illustrates a dierent example of the importance of down-

stream SCQM. Its products were removed from the shelves at the retail level,

tampered ...