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Chapter 12
CHIC Group
Global Co., Ltd.
Li Luo, Xiande Zhao, and Barbara B. Flynn
Contents
12.1 Introduction: Company Background .......................................................180
12.2 Fresh Fruit Industry in China ..................................................................180
12.3 CHIC’s Supply Chain Strategy for Quality .............................................182
12.3.1 Supply Chain Strategy for Quality ................................................183
12.3.2 Strategic Positioning in the Supply Chain .....................................183
12.4 CHIC’s Strategic Resources and Capabilities .......................................... ...