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Chapter 19
Effect of Supply Chain
Integration on Product
Quality and Innovation
Bochao Zhuang, Xiande Zhao, and Stephen Ng
Contents
19.1 Introduction: Customer Orientation ........................................................336
19.2 eoretical Background and Research Hypotheses ..................................337
19.2.1 Resource-Based View .................................................................... 337
19.2.2 Customer Orientation and Capabilities ........................................339
19.2.3 Supply Chain Integration and Product Performance .................... 340
19.2.4 Process Management and Product Performance .......................... ...