October 2015
Beginner
288 pages
5h 38m
English
In traditional brainstorming, a problem is declared, interested parties call out possible solutions, a scribe writes them down and later the ideas are evaluated. It’s a long-used, tried-and-tested model and within limits, it works. Consider, though, some of the brainstorming sessions in which you have taken part. They have two major flaws – first, you could probably have listed most of the ideas yourself because they are fairly pedestrian, obvious and lacking in creativity, and second, the most senior person or the one with the loudest voice will tend to dominate the evaluation phase and defend their ideas, whether or not they merited such a spirited defence.
Brain-friendly brainstorming solves ...
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