October 2015
Beginner
288 pages
5h 38m
English
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4Ps of persuasion
The big picture
The 4Ps are the qualities that you need to be able to persuade and influence others. The way that others perceive you affects the level of influence you will have over them. By focusing on the 4Ps you can create the best impression in other people’s minds and so develop your ability to influence and persuade.
The 4Ps are:
- Power
- Positioning
- Politeness
- Performance
When to use it
Use the 4Ps as a mental checklist of the attributes you need to display in influencing others.
How to use it
Power
There are two kinds of power:
- Internal power is the power that people perceive that you exude from the inside out. For example, self-confidence, self-esteem, charisma, physical presence, gravitas, spirituality.
- External ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.