October 2015
Beginner
288 pages
5h 38m
English
Harvard principled negotiation provides a framework for integrative bargaining. It was designed by Harvard Professor Roger Fisher and William Ury, Distinguished Harvard Fellow, as a method of negotiation which would preserve excellent business relationships through ‘wise agreement’.
It is based on four simple principles:
It moves away from negotiation as confrontation towards negotiation as collaboration.
Use these principles in any negotiation in which distributive bargaining is not absolutely necessary.
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