October 2015
Beginner
288 pages
5h 38m
English
PART NINETEEN
Influence and persuasion
As a manager, you will have to persuade people to do things they don’t necessarily want to do, sell ideas to bosses, peers and team members, and persuade others to support you, whether publicly or privately. Influence and persuasion are key management skills. They require an understanding of other people’s motivational drivers and an ability to be flexible in your approach to others. What follow are some tremendously powerful models of influence and persuasion. Use them carefully, so you avoid treading the tightrope between influence and manipulation.
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