QUOTATION 6

SAM WALTON ON WHY YOU SHOULD IGNORE CONVENTIONAL WISDOM

Use this to remind you that today’s conventional wisdom was once radical and untried.

Sam Walton (1918–92) was an American businessman and entrepreneur who founded the retailer Walmart. A believer in the unconventional, his motto was:

Swim upstream. Go the other way. Ignore conventional wisdom.

Sam Walton

Sam Walton believed that by swimming against the tide it’s possible to identify both small and big ideas, which can be exploited to improve organisational practice and performance.

WHAT TO DO

  • Generating new ideas is not easy. Fortunately, a technique known as SCAMPER can be invaluable. Select a small team of between three and six people to assist you with your search ...

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