August 2017
Intermediate to advanced
256 pages
4h 30m
English
Use this to remind you that people see you as a representative of your organisation.
David Packard (1912–96) was a Co-founder, with William Hewlett, of Hewlett-Packard and served as President, CEO and Chairman of the company. His experience led him to suggest that:
Marketing is too important to leave to the marketing department.
David Packard
Packard was not suggesting that you should dump your marketing department/team. Rather, he was suggesting that every member of staff had a role to play in it.
Read now
Unlock full access