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The Little Book of Big Management Wisdom
book

The Little Book of Big Management Wisdom

by Dr. James McGrath
August 2017
Intermediate to advanced
256 pages
4h 30m
English
Pearson Business
Content preview from The Little Book of Big Management Wisdom

QUOTATION 68

MICHAEL E. PORTER ON SETTING YOUR STRATEGY

Use this to help you set clear unambiguous targets.

Michael E. Porter (b. 1947) during his time at Harvard Business School has built a reputation as economist, researcher, author and lecturer. He is, perhaps, most famous for his Five Forces Theory Model, which is a framework for organisational analysis and strategic development. He has said that:

Sound strategy starts with having the right goal.

[and]

The essence of strategy is choosing what not to do.

Michael E. Porter

The above quotation contains two separate, but linked, messages.

WHAT TO DO

  • A great number of managers think that it’s so obvious what the organisation’s overall goal is that it’s not worth considering it in any ...
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Publisher Resources

ISBN: 9781292148458