August 2017
Intermediate to advanced
256 pages
4h 30m
English
Michael Dell was supporting and emphasising Peter Drucker’s belief that the main purpose of any company is to create a customer (see Quotation 1) when he said:
Customers are your future, representing new opportunities, ideas and avenues for growth.
Michael Dell
If you lose sight of this fundamental law of commerce, then you and your organisation will suffer. The seven entries in this section are all about building, maintaining and protecting your relationship with your customers. Quotation/s:
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