The Little Book of Big Management Wisdom

QUOTATION 13

DALE CARNEGIE ON HOW PEOPLE KNOW YOU

Use this to manage the impact you have on others.

Dale Carnegie (1888–1955), author and businessman, was interested in how people interacted with others and why some seemed to be more effective at influencing people than others. He suggested that:

There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say and how we say it.

Dale Carnegie

Given that we have only five senses, it is not surprising that we judge people based upon what we see, their actions and appearances, and what we hear, what they say and how they sound. Very occasionally, we might judge someone by how they ...