August 2017
Intermediate to advanced
256 pages
4h 30m
English
Use this as your second principle of decision making.
Helga Drummond is Professor of Decision Sciences at the University of Liverpool Management School and has written widely on decision making, including The Economist Guide to Decision-making: Getting it more right than wrong.
She argues that one of the major mistakes made by decision makers is is not knowing when to cut their losses:
Making a wrong decision is bad enough, throwing good money after bad by persisting with the wrong course of action is worse.
Helga Drummond
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