QUOTATION 62

SETH GODIN ON THE NEED TO MAKE CHANGES BEFORE YOU’RE FORCED TO

Use this to remind you not to delay making changes when they are required.

Seth Godin (b. 1960), American entrepreneur, author and public speaker, recognises that, as with any decision, the timing of when to embark on a change project is vital. There is never a good time to implement a major change; inevitably, it will cause disruption, additional work, concern among staff and possibly a temporary dip in productivity. However, any delay can be disastrous because:

Change almost never fails because it is too early. It almost always fails because it was too late.

Seth Godin

It is often said that people only change when the pain of staying the same becomes greater ...

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