August 2017
Intermediate to advanced
256 pages
4h 30m
English
Use this to remind you and your staff that happy customers are your greatest asset.
Clayton M. Christensen (b. 1952) is an American academic, educator, author and business consultant. His management interests are wide-ranging but he captured just how important customers are to an organisation when he said:
It is a company’s customers who effectively control what it can and can’t do.
Clayton M. Christensen
At the start of this section on how to build and maintain customer relations, it’s worth emphasising that you are not doing your customers a favour by providing them with a great service. It is actually they who hold the power in this relationship.
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