The Strategy Book

The Strategy Book

by Max Mckeown
Released July 2012
Publisher(s): Pearson Business
ISBN: 9780273757115

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Book description

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.

It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. About the author
  5. Author’s acknowledgements
  6. Publisher’s acknowledgements
  7. Introduction
  8. What is strategy?
  9. Part 1: Your strategic self
    1. Shaping the future
    2. Thinking before you plan
    3. Becoming a strategic thinker
    4. Selling your strategy
  10. Part 2: Thinking like a strategist
    1. Reacting is as important as planning
    2. Taking risks (jump your uncertainty gaps)
    3. Looking over your shoulder
    4. Knowing where grass (really) is greener
  11. Part 3: Creating your strategy
    1. Seeing the big picture?
    2. Finding position, intention and direction
    3. Looking for advantages
    4. Making strategic decisions and choices
    5. Adapting to your competitive environment
  12. Part 4: Winning with strategy
    1. Winning strategy games
    2. Creating new markets
    3. Getting ahead of your strategic group
    4. Growing your business (again and again)
    5. Going global without going broke
    6. Knowing what you can do best
  13. Part 5: Making your strategy work
    1. Managing your strategy process
    2. Meetings for strategic minds
    3. Managing change, making strategy work
    4. Understanding what can go wrong
    5. Saving your company from failure
  14. Part 6: The Strategy Book tool kit
    1. The basic (powerful) strategy questions
    2. SWOT analysis
    3. Porter’s 5 forces of competition
    4. Porter’s generic strategies
    5. Burgelman’s strategy dynamics model
    6. Porter’s value chain
    7. Core competencies and resource-based view
    8. Nonaka and Takeuchi’s knowledge spiral
    9. McKinsey’s 7-S framework
    10. Scenario planning
    11. Ansoff’s growth grid
    12. BCG’s product portfolio matrix
    13. Kim and Mauborgne’s blue ocean
    14. Greiner’s growth (and crisis) model
    15. Treacy and Wiersema’s value disciplines
    16. Cummings and Wilson: orientation and animation
    17. Lewin’s force field analysis
    18. Kotter’s eight phases of change
    19. Kaplan and Norton’s balanced scorecard
    20. Hrebiniak’s model of strategy execution
    21. Hammer and Champy’s business process redesign
    22. Michaud and Thoenig’s strategic orientation
    23. Burgelman and Grove’s strategy bet model
    24. Argyris’s double and single loop learning
    25. Mintzberg’s deliberate and emergent
    26. Johnson’s white space model
    27. Prahalad’s bottom of the pyramid
    28. Stacey’s strategy from complexity
    29. Mckeown’s strategic thinking styles
  15. Final words
  16. Further reading
  17. Index
  18. Advertisment
  19. Endorsements
  20. Imprint

Product information

  • Title: The Strategy Book
  • Author(s): Max Mckeown
  • Release date: July 2012
  • Publisher(s): Pearson Business
  • ISBN: 9780273757115