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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Adapting to your competitive environment

Your strategy will depend – in part – on how well it fits the competitive situation. Stable markets where competition is low may require a different approach to chaotic markets where competition is low. The approach to the situation is not fixed but it must fit.

Frequency – Continually.

Key participants – Everyone.

Strategy rating ****

In 2002, Walmart became the world’s largest company based on revenue. In 2010, it had revenues of $421 billion ($50 billion more than Exxon in second place). It now has over 8,500 stores worldwide.

Walmart became the world’s largest company by following a formula of great everyday value supported by an efficient supply chain. Rules for success were centrally enforced ...

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Publisher Resources

ISBN: 9780273757092