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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Core competencies and resource-based view

As a strategist, you need to look at what resources you have at your disposal. You need to understand how the collection of skills, knowledge, tangible and intangible property can provide strategic capabilities and you need to see creatively how these competencies create opportunities or can be used to pursue opportunities.

illustration

How to use?

Core competencies are a combination of resources and capabilities that are available to an organisation. They are sometimes referred to as strategic assets when they offer a distinctive capability, particularly when that capability is viewed as helpful in achieving ...

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Publisher Resources

ISBN: 9780273757092