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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Scenario planning

You’re trying to shape the future, but the future is uncertain. Scenario planning can help people to anticipate, make sense of and learn about the future. By accepting uncertainty, you can become better at developing strategy and making it work.

illustration

How to use?

List assumptions you’re making about the future for your intended strategy to work. Consider what has to happen inside and outside your company to be successful. Identify most uncertain and most impactful assumptions. Start playing around with trends and assumed wisdom.

All scenario planning should bring assumptions into the open (transparency) and increase the range ...

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Publisher Resources

ISBN: 9780273757092