The Strategy Book

PEARSON EDUCATION LIMITED Edinburgh Gate Harlow CM20 2JE Tel: [phone] Fax: [phone] Website: www.pearson.com/uk

First published in Great Britain in 2012

© Maverick & Strong Limited, 2012

Pearson Education is not responsible for the content of third-party internet sites.

ISBN: 978–0–273–75709–2

British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data

Mckeown, Max.   The strategy book / Max Mckeown.     p. cm.   Includes index.   ISBN 978-0-273-75709-2 (pbk.) 1. Strategic planning. I. Title.   HD30.28.M3842 2012   658.4’012--dc23

2011040037

All rights reserved. No part of this publication may be reproduced, stored ...