About the author
Dr. Max Mckeown is a consultant and public speaker on strategic innovation – and best-selling author of the award winning The Strategy Book, Adaptability, and several other books which have been translated into ten different languages.
Max is a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce, a member of the British Psychological Society and has both an MBA and PhD from Warwick Business School where he conducts research into strategic thinking, cognition and innovation leadership.
He is also a French-speaking, London-born, Arsenal-supporting, night-clubbing fan of creative rebels.
Find more material about his work at www.maxmckeown.com
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