July 2012
Beginner
264 pages
4h 46m
English
Content preview from The Strategy Book
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Kim and Mauborgne’s blue ocean
It can be easy to get trapped in doing the same things for the same customers. There are business habits that become fixed in particular companies or industries. Blue ocean asks whether it’s possible to change the value rules and focus on non-customers.
How to use?
Look at your product in light of customer and non-customer preferences. Think about how the product is used and how it compares to the industry average (or rules) for products. Then imaginatively consider whether the non-customers (people who don’t buy this sort of thing) would buy it if you changed some of the industry assumptions.
You could reduce ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.