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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Argyris’s double and single loop learning

Strategy involves guessing about the future and then acting on those guesses. You don’t know what’s going to happen but you plan and try to accomplish those plans. Ideally you try to learn from your mistakes (and successes) at a deeper level that informs future actions.

illustration

How to use?

Strategic plans can lead to learning. Each time something works or doesn’t work it can teach a lesson. The question is whether the learning stays at the operational level where actions are taken or whether the learning can provide lessons for the whole organisation. In particular, it’s helpful if the governing values ...

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Publisher Resources

ISBN: 9780273757092