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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Stacey’s strategy from complexity

You want the benefits of complexity for ideas and knowledge creation but you usually don’t want to tip into full-blown chaos. And you want simplicity for getting the most out of the strategy you have discovered, but not so much that there is never anything new.

illustration

How to use?

The idea here is to understand that strategy is created (and used) in a context. The situation outside the company has different levels of uncertainty or certainty. The situation inside the company has different levels of agreement and disagreement over what to do next. The mix of certainty and agreement levels gives you a context for ...

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Publisher Resources

ISBN: 9780273757092