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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Final words

However beautiful the strategy, you should occasionally look at the results.’

Winston Churchill

The principles in this book are based on the advice of the greatest strategic thinkers through the centuries and cutting-edge wisdom from the world’s leading strategy researchers. Everything has been selected with great care. Each model in the strategist’s tool kit is worth understanding and putting into practice. I guarantee this will be a valuable investment of your time, which will pay you rich dividends.

This isn’t a book you should read, put down and forget about. It’s a book about living strategy for the real world. So it is important that it is used well. Write in the margins, read it in the bath, stuff it in your overnight ...

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Publisher Resources

ISBN: 9780273757092