July 2012
Beginner
264 pages
4h 46m
English
Your strategy has a competitive context. There are external forces made up of the actions of buyers/customers, existing competitors, new entrants, new products and suppliers. This model helps you to see those forces more clearly and respond to them strategically.
Put the diagram up for the group to see. Start by getting a general feel for whether (and how much) the forces are increasing or decreasing. Use a corresponding number of plus or minus signs to illustrate. Try to illustrate the group’s gut feelings with specific examples to bring each competitive force to life.
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