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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Porter’s value chain

The ability of your company to compete successfully is a product of everything the company does and the way everything is organised. The value chain is a useful way of looking at the whole organisation. It divides the company into the primary and support activities.

illustration

How to use?

Use the model to understand your company as a chain of activities leading to overall results. Divide what your company does into primary activities – which directly produce and deliver products, and support activities – which make primary activities possible. Then start asking questions.

  • How well do the individual functions perform?
  • What could ...
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Publisher Resources

ISBN: 9780273757092