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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Ansoff’s growth grid

Most businesses want to grow. It’s difficult to decide when to launch new products and when to get into new markets; the growth grid can make choices clearer. Groups of people can also get involved in the discussion. It can also help you make decisions about strategy.

illustration

How to use?

Start by listing current markets, products and services. Examine threats, opportunities, strengths and weaknesses (SWOT analysis). Think about the level of competition with current markets and products (5 forces). Figure out what unique capabilities you offer (value chain).

  • What are the opportunities and threats in new markets and in new products? ...
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Publisher Resources

ISBN: 9780273757092