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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Finding position, intention and direction

It’s important to know the answers to several questions: where are you going to compete in relation to your competitors; what do you intend achieving as a part of the bigger picture; from where you are, what direction do you want to follow; and at what speed?

Frequency – Annually with regular review.

Key participants – Top team with organisation.

Strategy rating – Strategy6

Apple was in decline. It was bereft of ideas and confused about its position in the market. It was building grey, ugly computers and trying to sell them at twice the price of Windows PCs. Steve Jobs – one of its founders – returned and that helped. Jonathon Ives – an industrial designer – designed the candy coloured iMac and ...

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Publisher Resources

ISBN: 9780273757092