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The Strategy Book
book

The Strategy Book

by Max Mckeown
July 2012
Beginner
264 pages
4h 46m
English
Pearson Business
Content preview from The Strategy Book

Treacy and Wiersema’s value disciplines

Leaders sometimes find it difficult to make choices about the focus for their organisations. The value discipline model insists these choices must be made so unique that value can be delivered. It claims that only three generic value propositions determine this unique value.

illustration

How to use?

The model distinguishes between three value propositions and insists that leaders must choose between them. Operational excellence pursues the most efficient (or effective) running costs. Product leadership tries to be the best, first, most innovative product. Customer intimacy offers the most customer-focused experience. ...

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Publisher Resources

ISBN: 9780273757092