The Strategy Book

Treacy and Wiersema’s value disciplines

Leaders sometimes find it difficult to make choices about the focus for their organisations. The value discipline model insists these choices must be made so unique that value can be delivered. It claims that only three generic value propositions determine this unique value.

How to use?

The model distinguishes between three value propositions and insists that leaders must choose between them. Operational excellence pursues the most efficient (or effective) running costs. Product leadership tries to be the best, first, most innovative product. Customer intimacy offers the most customer-focused experience. ...