The Strategy Book

Reacting is as important as planning

Successful strategy is often about reacting to events. Planning only takes you so far because you don’t know what will happen in the future – you can only guess. The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy.

Frequency – Every problem, every opportunity!

Key participants – First, you. Then, everyone.

Strategy rating – Strategy6

Young Ingvar Kamprad used unexpected cash from his father – a gift for good exam results – to found IKEA. He lived near furniture makers so reacted by selling furniture. He reacted to a boycott from local rivals by producing his own furniture. His first designer reacted to not being able to fit a table in a car by creating the ...