Author’s acknowledgements
Thanks to the many thousands of people who have worked with me in strategy sessions around the world. Comparing strategy theory with strategy in the real world is the heart of The Strategy Book.
Particular thanks go to those who have offered comments and feedback throughout the writing process, and to those who have discussed strategy ideas with me over the years. They include Sotirios Paroutis, David Wilson, Simon Collinson, Jan-Henrik Andersson, Steve Cummings, Mikal Lewis, Jon Pincus, Cesar Malacon and Mike Chitty and Olivier Van Duüren. They also include the thinkers, alive and dead, whose work inspired this book.
Thanks also go to my publishing team – to Liz Gooster and Elie Williams who both improved the book ...
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