Skip to Content
Mastering Qlik Sense
book

Mastering Qlik Sense

by Ralf Becher, Karl Pover, Jason Michaelides, Dilyana Ivanova, David Alcobero, Martin Mahler, Juan Ignacio Vitantonio
March 2018
Beginner to intermediate
514 pages
13h 11m
English
Packt Publishing
Content preview from Mastering Qlik Sense

The IKEA effect

The IKEA effect is a cognitive bias which refers to the tendency for people to value things they create themselves as qualitatively higher than identical things created by someone else.

The name IKEA derives from the Swedish furniture manufacturer and relates to their business model that allows the consumer to compile and build their furniture themselves at home, based on instructions. A working paper by Harvard Business School points out that traditional economic thinking would suggest a consumer or customer would subtract their own labor from the overall final cost of the product. In fact, the opposite effect can readily be observed and the perceived value of the product is increased the more individual labor is put into ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Mastering Qlik Sense

Mastering Qlik Sense

James Cross
Learning Spark, 2nd Edition

Learning Spark, 2nd Edition

Jules S. Damji, Brooke Wenig, Tathagata Das, Denny Lee

Publisher Resources

ISBN: 9781783554027