March 2018
Beginner to intermediate
514 pages
13h 11m
English
The name IKEA derives from the Swedish furniture manufacturer and relates to their business model that allows the consumer to compile and build their furniture themselves at home, based on instructions. A working paper by Harvard Business School points out that traditional economic thinking would suggest a consumer or customer would subtract their own labor from the overall final cost of the product. In fact, the opposite effect can readily be observed and the perceived value of the product is increased the more individual labor is put into ...
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