With the release of Qlik Sense, QlikTech decided to address a new trend in BI – the emergence of self-service BI and the need for business users to become more self-reliant. Business users wish to be in more control and get faster access to BI and their business data.
Based on their Qlik associative analytics engine, which successfully promoted the ability for data discovery in QlikView, Qlik decided to reinvent itself by building a next-generation BI tool which addressed five themes to capture the new trend:
- Gorgeous and genius: Within the theme, Qlik focused on making QS as slick and visually beautiful as possible, enabling the user to leverage the full power of the associative engine model and allowing for a seamless ...
