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设计领导力
book

设计领导力

by Richard Banfield
March 2017
Beginner to intermediate
148 pages
1h 52m
Chinese
China Machine Press
Content preview from 设计领导力
9
1
文化
1.1
引言
企业文化难以捉摸的特性,使它既令人着迷又令人沮丧。文化在设计团队的成功中
起的作用无法被量化,但又如此重要,我们访问过的每位领导都将其置于首要地位。
如何设计、培育、管理甚至改善文化环境,似乎是成长型公司面临的最大挑战之一。
在本章中我们将会看到领导者如何在企业中创建并培育积极文化。
在与领导者的谈话中,我们发现一个有趣的现象,许多领导者并非有意营造出特定
文化。相反,他们会提供让文化自由发展的空间——在某种意义上,他们就像称职
的父母一样:提供指导并设定界限,同时令文化保持独立性并发展自身个性。在我
们走访过的企业和团队中,即使是大型企业和工作室,我们也能从中感觉到文化独
立的生命力,而领导者只需稍加引导。
文化作为如此普遍的领导力话题,本书理所当然应从谈论这一点开始。本书并不会
提出哪种文化是最好或最坏的。文化就如创造这些文化的人一样都是不同的。正是
文化的多样性才使得世界圆满。试图提出对于一切设计公司皆适用的文化风格是徒
劳的,也是毫无益处的。
我们对文化背后的“为什么”最感兴趣,因为那是设计领导者的战略优势。我们想
知道的是,他们为什么关心文化。我们更关心领导者在文化这个课题上如何做才能
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Publisher Resources

ISBN: 9787111563235