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设计领导力
book

设计领导力

by Richard Banfield
March 2017
Beginner to intermediate
148 pages
1h 52m
Chinese
China Machine Press
Content preview from 设计领导力
10
1
创建最适合特定企业的文化。从观察中我们明显发现文化存在共性,如透明度、多
样性、开放式沟通和支撑性团队结构等,但这些规律背后的原因比规律本身更重要。
本章重点探讨为什么要重视文化,以及如何通过这方面的努力带来积极效果。
1.2
从人开始
成功的文化会带来许多好处。我们的设计领袖们就经常强调积极的文化与获得并留
住人才之间的关系。如果可以保持激励和支持型文化,那么文化也会对团队成员之
间的健康互动产生强大影响。团队一致相信企业本身的价值及其未来愿景,就会产
生积极的文化。人与公司愿景之间的结合,使得拥有健康文化的企业有几个方面的
优势,尤其是这种协同一致的企业会吸引设计人才以及潜在客户。设计领导者认同
强大的文化会直接令招聘过程变得更容易,并带来更高的生产力并提升整体工作满
意度。在一项调查中,
70%
的领导者表示,文化对企业成功“非常重要”。
另外,缺乏强大文化的公司往往缺乏忠诚度,存在诚信问题,并缺少或毫无多样性,
目标也难以一致,容易沟通不畅,等等。在奥斯汀(
Austin
)共同经营
Funsize
的安
东尼(
Anthony
)和娜塔莉
阿门达利兹(
Natalie Armendariz
)对此表示同意,“我
们庆幸没有任何人才损失,没人想离开公司。我们最怕的估计要数员工离职了,这
也是我们尽量避免的。文化在这里是最重要的,文化第一。”即使
Funsize
只有几
年历史,他们也从一开始就优先考虑了文化。在
Funsize
里文化至上,在他们的办
公室里,对文化的重视程度是显而易见的。阿门达利兹昂首阔步地在公司中给我们 ...
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Publisher Resources

ISBN: 9787111563235