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设计领导力
book

设计领导力

by Richard Banfield
March 2017
Beginner to intermediate
148 pages
1h 52m
Chinese
China Machine Press
Content preview from 设计领导力
销售与营销
125
“很多销售人员会这样说,但我认为重要的是要让人们知道,不应去销售连自己都
不相信的东西,”乔丹说道,“没有什么比毫不在意自己在卖什么的人更扁平的销
售渠道了。”
重点收获
销售和营销不能被看作相互孤立的活动。它们在每个步骤中都互相关联。
成功的设计领导者认为自己是团队中的主要营销和销售代表。
在流程、技能、难点和观点上的透明度现在都被视为常态。不再有暗箱操作和
运作了。
几乎任何人都可以发展销售技能,只要有对公司业务的热情和激情。
正确的销售无非是一系列关于互利关系和各种成果的谈话。
单纯依赖推荐和口碑是不够的。结构化的线索生成流程才能驱动健康的渠道。
开发照见公司重点和优势的销售镜头,能确保销售工作集中在正确的机会上,
从而避免无果的谈判。
销售永无止境。即使情况不错时,也有必要往渠道中推送工作。
尽管如此,仍要做好准备迎接高潮和低谷。要知道,尽管我们在不断地努力,
但每个月和每个季度的结果都会变。
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Publisher Resources

ISBN: 9787111563235