March 2017
Beginner to intermediate
148 pages
1h 52m
Chinese
Content preview from 设计领导力
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104
｜
第
7
章
我们可以用整本书来探讨这个话题，单用一章无法尽数营销与销售。然而，我们决
定阐述此话题，因为这几乎在所有采访中出现，并是成功设计领导者的核心竞争力。
考虑到开发新商业机会的关键性，我们觉得设计领导者需要发展这些技能，才能为
公司带来真正价值。我们描述的战略和战术并非适用于所有企业的发展问题，而是
成功的设计领导者将潜在客户变为客户的真实方法。
销售和营销有着千丝万缕的联系。如今，用户并不会在产品或服务与市场营销上做
区分。这对于设计服务的消费者而言也同样如此。消费者在博客中读到的，在本质
上就是营销内容，这也被认为是设计公司解决问题的窗口。在销售中被提到的也往
往是这些见解。有思想领导力的文章，无论是通过书面、广播还是现场演讲，都会
被消费者理解成代表了该公司工作方法的故事。在我们采访的成功设计企业中，销
售人员的角色几乎都是由创始人、首席执行官、首席设计师
/
开发人员或资深策略
师承担。此人代表了公司的愿景、价值观和流程，他们协商业务范围和交易。市场
营销的始末很难说清。以我们的观点，这个灰色地带只会继续变得更加暧昧。销售
和营销让人感觉像是同样的事，而这对设计领导者是很好的。最终，设计领导者承
担了营销和销售人员的工作。领导者要能够谈论战略解决方案，建立客户关系，并
能无缝过渡到项目团队。无论是在社交媒体的肤浅环境中，还是在面对面的董事会
谈判中，都得建立这些关系。懂得了这一点，并努力创造持续的销售和营销业绩，
将会带来更多成果。
7.2
开放
所有关系都是从初次接触开始的。在数字设计领域，那些最初的接触往往只是数字 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.