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设计领导力
book

设计领导力

by Richard Banfield
March 2017
Beginner to intermediate
148 pages
1h 52m
Chinese
China Machine Press
Content preview from 设计领导力
73
5
规划未来
5.1
引言
设计师,尤其是数字设计师,往往使用最前沿的技术做创造性工作。这可能既令人
兴奋,又令人沮丧。掌握哪些技术会在市场需求中幸存下来,而哪些只是稍纵即逝
的潮流,这可能是一个设计师每天都要思考的问题。正如我问
10
岁的儿子未来想要
做什么样的职业时,他却回答:“我怎么知道?我要做的事现在还没发明出来呢。”
我们生活在瞬息万变的时代,即使是不太遥远的未来也显得暧昧不明。知道如何规
划不明确的未来,可能是设计领导者最具挑战性的战略任务。外力不是领导者需要
关心的唯一因素,整家公司也在指望领导者点明前进的道路。
鉴于未来的不确定性,对许多设计领导者来说,规划似乎是个艰巨的任务。
Grommet
公司的首席执行官朱尔斯
皮耶里是经验丰富的设计师和领导者,他对规
划的观点是,“在如今的行业里,不像,‘哦,这是我的规划周’或‘这是计划会议’
那么简单,我必须退回到每年年初,写那封所谓的首席执行官信函。我会反思去年
的首要收获和来年的首要目标。这可能是唯一我会以这种方式思考的时候。但在一
年余下的时间里,则要将外界与企业联系起来。正如一名投资者曾对我说的,‘朱
尔斯,你的任务是到外面去,吸收外界信息。你必须那样做。没有其他人能那样做。’
这实际上是种解放,因为他说这话的时候是在艰难运营期,这让我有机会做一些之
前不会做的事。设计领导者可能会觉得,没有足够的时间来做这些,但这是职责所
在。”将视野从日常运营中升华,专注于外界,这是对领导的要求。俗话说得好,
企业运营是领导者的工作——而不是企业的工作。 ...
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Publisher Resources

ISBN: 9787111563235